https://www.supermercatoinsights.com/about daily 0.75 2023-02-10 https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/1619305483096-VEXDTY226D38OA924XYL/Screen%2BShot%2B2021-04-24%2Bat%2B4.00.53%2BPM.jpg About - About Amrit Richmond My most recent work is all about CPG, but my interest in brands started as a kid. I’ve been exploring Expo West with my mom since age 10, helped demo her frozen brand at Whole Foods, and was a fly on the wall during her meetings with agencies and factories. Since then, I’ve spent 14+ years working across advertising, media, technology, and venture capital on the post-investment side of the table leading communications, ecosystem partnerships, market research and/or founder support programs for funds like Backstage Capital, Collaborative Fund. I feel lucky to have supported and learned from hundreds of founders through their VCs. Portfolio support projects often related to marketing, partnerships, fundraising, vendor and agency referrals, and growth initiatives. The Indie CPG community I’m co-building is inspired by my work with founders and VCs. Our goal is to provide sustainable brands with thoughtful resources and a values-aligned ecosystem they would receive post-investment from a fund. https://www.supermercatoinsights.com/contact daily 0.75 2024-04-26 https://www.supermercatoinsights.com/home daily 1.0 2024-04-25 https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/1619484467031-FNJK7Y6TS47H0AT9J525/Title+Page+copy.png Home https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/1619484810797-DFN0WIH0KL5GFEBNYMIB/2.png Home https://www.supermercatoinsights.com/cpg-pulse-retail-strategy daily 0.75 2022-05-23 https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/38c2c494-c0e7-44cb-a49e-d7b24773d2bd/Competitors.png Leverage CPGPulse to Inform Your Retail Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/9839b450-8ba1-477e-9b05-99599f8f69b2/Reviews.png Leverage CPGPulse to Inform Your Retail Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/03d18c38-553d-43fc-b777-8caa03f2fe9d/Demographics.png Leverage CPGPulse to Inform Your Retail Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/95cfaa89-f7d0-4148-9883-3e26885bf6dd/Top+Brands.png Leverage CPGPulse to Inform Your Retail Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/844c5db6-2757-4b49-b869-8b82c7db10c2/Complementary.png Leverage CPGPulse to Inform Your Retail Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/bf1fd67e-5288-47e1-992b-569d3cb5f51f/Flavors.jpg Leverage CPGPulse to Inform Your Retail Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/28f6b762-5076-4e4e-85d0-afab98d02457/Traction.png Leverage CPGPulse to Inform Your Retail Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/2bae1103-29e4-46ae-963e-03781c05823d/Location.png Leverage CPGPulse to Inform Your Retail Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/68dbcedb-6558-41d9-8e74-382128374096/Homepage.png Leverage CPGPulse to Inform Your Retail Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.supermercatoinsights.com/cpg-pulse-beverage-trends daily 0.75 2024-09-30 https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/caa2f1e0-33cf-4019-9ca1-2b4414fa7085/SnackMagic+-+Beverages+%281%29.jpg CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/90ad3536-2df0-47dd-829f-40834dc787d1/I+really+hope+you+get+theses+again+they+taste+good+and+the+B12+helps+my+energy+level+without+giving+me+the+jitters+like+other+B12+and+energy+drinks+%281%29.png CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/c2c18e93-e0b6-4a92-9ef5-0c9c4dc5715b/SnackMagic+-+Beverages+%287%29.png CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/bd96efa5-6d61-4c49-9995-075ed55554dc/SnackMagic+-+Beverages+%282%29.png CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/3beaa701-4c2b-4803-b148-fa65b53382ee/Screen+Shot+2022-06-22+at+5.28.54+PM.png CPGPulse-Beverage-Trends - Make it stand out Using CPGPulse we compared Aura Bora, Rockaway, and Sound sales on SnackMagic since 1/1/2022. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/01ca70c6-9821-4224-ae51-217a916beafe/Screen+Shot+2022-06-17+at+12.50.42+PM.jpg CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/34a1be99-b184-49ad-b823-be937b188a72/Screen+Shot+2022-06-22+at+6.07.22+PM.png CPGPulse-Beverage-Trends - Make it stand out Using CPGPulse we compared DaySmith, Earth & Star, and Super Coffee sales on SnackMagic since 1/1/2022. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/a9492709-1f6e-4b81-8e00-1600a8a08308/Screen+Shot+2022-06-22+at+7.16.24+PM.png CPGPulse-Beverage-Trends - Make it stand out Using CPGPulse we compared Basis Clean Hydration, Cure, and LMNT sales on SnackMagic since 1/1/2022. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/198950a3-c3cd-41d3-9fe2-394fb8b9b898/Screen+Shot+2022-06-22+at+10.48.12+PM.jpg CPGPulse-Beverage-Trends - Make it stand out Using CPGPulse we compared Craftmix, One Part Co, and Tandem sales on SnackMagic since 1/1/2022. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/0e864ff7-cffc-4b25-a003-3a686cb521c1/Screen+Shot+2022-06-17+at+12.29.43+PM.png CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/95577b4b-79f2-4aa8-85b6-12e984c7188e/Screen+Shot+2022-06-17+at+9.11.03+AM.jpg CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/df91e655-2955-430f-af22-9bb567953609/Screen+Shot+2022-06-22+at+6.54.32+PM.png CPGPulse-Beverage-Trends - Make it stand out Using CPGPulse we compared Poppi, VINA, and Wildwonder sales on SnackMagic since 1/1/2022. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/2bee2f01-2d9d-4700-9107-f297b55991d5/Screen+Shot+2022-06-17+at+12.09.06+PM.jpg CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/7299d956-f1e3-46ef-9c21-3cf0f5942a4e/Screen+Shot+2022-06-23+at+2.49.15+PM.png CPGPulse-Beverage-Trends - Make it stand out Using CPGPulse we compared Cloud Water, Riff, and Rockaway sales on SnackMagic since 1/1/2022. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/87050a94-269b-4394-8ed0-b4b17ad84949/SnackMagic+-+Beverages+%285%29.jpg CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/6576e863-97ca-41b7-a427-9e7df8327cc0/Screen+Shot+2022-06-22+at+11.48.54+PM.jpg CPGPulse-Beverage-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.supermercatoinsights.com/snacks daily 0.75 2024-09-30 https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/b5627e8f-6837-44c0-8148-9cdb2fb1eb98/12+-+Climate+Friendly.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/2a1f9010-d141-4110-b9da-2af6c62f9dc7/Screen+Shot+2022-09-12+at+9.34.03+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/9a021747-4ae5-4177-a773-1794c4292dea/Screen+Shot+2022-09-14+at+11.15.41+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/eac71aab-7d97-44e1-ae2d-c0f88b5f98b3/10+-+Pop+Culture.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/84ccfe53-20a9-4747-9ac2-57c2010f667c/Good+Fibes+Only.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/799a673f-c0a1-43c6-9d38-350322fa7f8c/Snacquisitions+by+Amrit+Richmond+%3A+Supermercato.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/33c81305-62ff-4ffe-8497-57f8a31bd755/Screen+Shot+2022-08-29+at+2.25.34+PM.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/dc292ec5-6f31-4ebe-acc7-72194051fb0a/Higher+Protein.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/5efaea1f-13cf-4c5c-8a9b-937ae1a518c4/Low+Calorie.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/a35a125e-241b-49e8-8563-468f286dc17c/4-+IDGAF+Indulgence.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/1725b1b9-455c-4f16-958d-8f24ff448eae/Screen+Shot+2022-08-29+at+12.54.04+PM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/452ea0b0-ac21-404a-8715-140ae313bd8d/6+-+Making+Functional+Fun.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/c574ea2d-82d1-4af5-9895-bf64dbee7084/Screen+Shot+2022-09-12+at+9.46.23+AM.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/2d8eff34-4fdb-42f4-ad8e-830b23391b56/Screen+Shot+2022-09-14+at+11.15.32+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/b49c68a5-07e2-4d19-b8ee-694e10c59b69/Screen+Shot+2022-09-12+at+9.41.08+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/799a673f-c0a1-43c6-9d38-350322fa7f8c/Snacquisitions+by+Amrit+Richmond+%3A+Supermercato.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/4f58f176-5189-467a-a154-a7e5dd2fcb27/1+-+Clif+Notes.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/7770f4fe-a69a-434c-bfa4-fee97b2185d5/Screen+Shot+2022-09-12+at+10.38.18+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/406f1d56-2373-4004-8bc0-3010ffb85253/Snack+Partnerships.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/7b133028-cb1b-4840-ae6a-8b0d7ed6b607/Extra+Slides.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/131db4d6-f32d-4c1e-91d9-cf78ff59c8bc/Screen+Shot+2022-09-12+at+10.27.02+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/c7211f2a-ac73-423e-82c2-5af1b6ad1ced/3+-+Nostalgia+Acquisitions.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/f59cc43c-2709-4021-8387-fb7fbff4404c/Screen+Shot+2022-09-12+at+9.36.21+AM.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/259520f1-4f17-4cb1-a56f-bc95c2996bea/Featuring+insights+from+%281%29.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/3c75cbde-066b-41cc-9248-09fb3a312a43/Screen+Shot+2022-09-12+at+10.34.04+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/fde85223-859a-4d3a-aebe-ede171349c60/Screen+Shot+2022-09-12+at+10.38.08+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/5a6f7aca-9386-411d-a284-2639ea73a0f1/Screen+Shot+2022-09-12+at+9.54.31+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/e3416a6c-90ed-451d-8254-fd14f9ef00ad/Screen+Shot+2022-09-12+at+9.42.46+AM.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/39d00138-60e0-4f8b-919f-9509e171d932/11+-+Drinking+Buddies.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/e0593c28-76cd-4db9-8956-85d9bb3b6d32/Screen+Shot+2022-09-12+at+10.34.32+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/197001d3-5cc4-462b-9660-c38983ba9032/Screen+Shot+2022-09-12+at+9.16.21+AM.jpg CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/48ef62bd-6e42-4ca1-84ae-2dc467b231df/Screen+Shot+2022-09-12+at+10.30.38+AM.png CPGPulse-Snack-Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd19e2744041036fc926e6/71746439-f638-4bbb-8e35-5562dc20bc21/Screen+Shot+2022-09-12+at+10.31.25+AM.png CPGPulse-Snack-Trends - 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